Your destination for all things Camp Leaders.
Our logos
To make using our brand easier we've put together this handy page including links to our logos, colours codes and our full brand book.
We've worked hard over the years to build the Leaders brand into one of the most recognisable summer camp brands around. Help us keep it that way by following the guidelines and using it correctly.
Take your time to read through this page, and if get stuck we're always here to help.
Our primary logo
The word mark is our primary logo. We use this in most places as it tells the world exactly who we are.
Our icon
Our brand mark can stand alone, as long as our word mark logo is somewhere else within the finished piece.
Our alternate logo
This logo is only used in special circumstances or when we need to combine both our word mark and brand mark.
Our badge
We use this logo to combine all the elements of the Camp Leaders brand. This is used on merchandise and more expressive materials.
The Camp Leaders brand mark is symbolic of adventure and is responsible for the broader brand story. Made up of three strokes, it is balanced, dynamic, and bold. It represents our passion for exploring and going further.
Do:
1. Allow enough clear space on all sides.
2. Make sure the logo is clearly visible.
Don't:
1. Distort the logo.
2. Add or remove any elements.
All the logo files you need, right here
Our typography
Good typography can make a design easy to read and understand — and we like that. Follow our typographic standards and practices, and we’ll like you, too.
Our colours
Camp Leaders Blue is our main brand colour and should be used in whatever you create. Most often Camp Leaders Blue is paired with Night Sky and White as the fundamentals of our brand colour palette.
The rest of our brand colours are inspired by Summer camp and American adventures. You can become a pro by reading our colour rule book using the button link below.
(For online use only)
- Camp Leaders Blue: #00ADE5
- Night Sky: #19434A
- Marshmallow: #F8F8F8
- Field Green: #8FCB24
- Yellow Cab: #FFB20F
- Campfire: #FF2230
Functional vs. Expressive
Functional — The functional side to our brand organizes things in a clear way and anticipates our audience’s needs, helping our participants have an easy, enjoyable experience on their journey. Used primarily as our main brand identifier, functional doesn’t mean boring; it means helpful and clear.
Expressive — is where our brand personality unfurls, whether it be as part of a planned brand campaign or reactive to a global social event. We use expressive moments to stay relevant in emotive and interesting ways.
Our goal is to make sure the Camp Leaders brand is represented correctly and consistently around the world, but we understand that sometimes it isn't easy. If you have any questions, feel free to get in touch and we'll be happy to help.
Email: marketing@smallerearth.com
By using the Camp Leaders marks, you agree to follow our guidelines. Camp Leaders reserves the right to modify, change or cancel the permission in these guides at any time.